Brief – Promote events within the British Forces Cyprus Calendar using all media platforms available. Keeping messaging as clear and concise as possible.
Sourcing or creating good imagery was the key to making the charity/information advertising stand out. All adverts were scheduled to appear in the online newspaper (The Cyprus Lion), Facebook pages/groups, the Internal Communications Bulletin and on the screens in public areas on all stations.
Although my job description was to handle all Internal Communications, this was an element I added to the role as I was frustrated with the poor quality of event/information promotion.